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Google Ads Specialist

Scale Your Business with Google Ads

Helping E-commerce and Lead-Gen brands stop wasting money and start scaling with Google Ads — built on clean tracking, smart structure, and data Google can actually trust.

Trusted by founders & brands across 9+ countries

Trusted by brands across Egypt, the Gulf & beyond

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+6M$In Google Ads spend
150+Google Ads accounts audited
40+Google Ads accounts managed
9+Countries
What I Do

My expertise in action

Six focused services built around one goal — turning ad spend into profitable, measurable growth.

Google Ads Full Management Monthly

I manage your Google Ads account end-to-end focusing on profitability, not just clicks.

Google Ads Consultation

I offer 1:1 consultation sessions tailored to your account, challenges, and goals.

Google Ads Conversion Tracking Setup

Accurate tracking is the foundation of profitable advertising.

Google Ads One-Time Campaign Setup

A one-time campaign setup designed to launch your ads the right way — fully built, optimized, and ready to go live.

Account Audit

A complete, hands-on audit of your entire performance ecosystem: Google Ads, GTM, GA4, and Google Merchant Center.

Feed Optimization

I create, optimize, and maintain your Google Merchant Center product feed to ensure every product is eligible, visible, and profitable.

Real Results

Real growth, verified.

A look at how these principles play out inside real Google Ads accounts — the challenges, the fixes, and the numbers that followed.

Dashboard screenshot — Legal Services case study
Legal ServicesUnited States

391 leads at $9.75 CPA — with 92% of them qualified

$9.75Cost per lead
92%Qualified leads
Dashboard screenshot — Gifts & Flowers case study
Gifts & FlowersEgypt

EGP 2.16M Revenue · 5.25x ROAS · Valentine's Season

5.25xROAS
643Purchases
Dashboard screenshot — Children's clothing case study
Baby & Kids ClothingSaudi Arabia

11.48x ROAS · SAR 315K Revenue from Zero Data

11.48xROAS
974Purchases
Dashboard screenshot — Electronics case study
ElectronicsMENA Region

CPA Cut from $11.55 to $6.26 — ROAS 2,224%

−46%CPA reduction
2,224%ROAS
Large e-commerce account case study
E-commerce80K+ SKUs

Scaling a Large Account from 400K to 2M EGP Monthly Revenue

5xMonthly revenue
80K+SKUs restructured
20,000+ SKU account restructure case study
E-commerce20K+ SKUs

Restructuring a 20,000+ SKU Account: CPA −30%, ROAS +25%

−30%CPA
+25%ROAS
Results

Check out some of my results

A snapshot across the industries I've worked with — from e-commerce to local lead generation.

E-commerce
Fashion
Electronics
Retail – General Merchandise
Gifts & Flowers
Baby & Children's Clothing
Electronics
Food
Perfume
Coffee Store
Lead Generation
Security Solutions
Home Interior & Construction
Boat Repair Services
Legal Services
Software
Testimonials

What trusted leaders say about my work

"I'd like to extend my sincere thanks to Bassaam for the professional and insightful audit they conducted on our Google Ads account. Their attention to detail, clear recommendations, and strategic mindset helped us identify key opportunities to improve performance and optimize our budget."

Hend Mahmoud
Hend MahmoudCo-Founder, New Start Real Estate

"I had a session with Bassam to review my Google Ads account, and his analysis was clear, focused, and full of actionable insights. He pinpointed areas where we were overspending or missing out, and helped me understand how to improve performance."

Mohamed Hegazy
Mohamed HegazyCo-Founder, Digital Marketing Expert

"Basem professionally and efficiently performed a server-side conversion on my Google Ads account. He provides friendly, helpful, and expert technical support at any time."

Amr Soliman
Amr SolimanFounder, Alexapps

"I highly recommend Bassem for his exceptional commitment and results-driven mindset. He possesses a strong ability to read, analyze, and interpret data, transforming numbers into well-informed decisions that positively impact business performance."

Abdulaleem Hussien
Abdulaleem HussienEntrepreneur, Founder of Cart
Bassaam Hassaan, Google Ads Specialist
About Me

I'm a Google Ads Specialist with 3+ years of hands-on experience, helping businesses turn ad spend into measurable growth — not just clicks and impressions.

Over the years, I've managed $6M+ in Google Ads spend across multiple industries and markets, including Egypt, the Gulf region, MENA region, Europe, and the United States.

I work with both Lead Generation and E-commerce businesses, focusing on building scalable account structures, accurate tracking setups, and performance-driven strategies.

What sets my work apart isn't just running campaigns — it's building the right foundations:

  • Clean and reliable conversion tracking
  • Smart account structures aligned with real business goals
  • High-quality data that feeds Google's Smart Bidding with the right signals
"

Without strong foundations, even the best campaigns eventually hit a ceiling.

Bassaam Hassaan, Google Ads Specialist
How I Work

My work process

A clear, structured path from first call to full execution — no guesswork, no surprises.

1

Discovery Call

Understand your goals, account background, and current challenges.

2

Account Access & Review

I review your Google Ads, GTM, GA4, and GMC setup in detail.

3

Full Audit

Deep analysis to uncover issues, wasted spend, and missed opportunities. A detailed file with all identified problems is prepared and shared after the review session.

4

Review Session

Live walkthrough of all findings — what's working, what's broken, and how to fix it.

5

Proposal & Approval

You receive a detailed proposal with pricing and scope. Once approved, I move forward with the agreed plan.

6

Action Plan Delivery & Execution

You get a full report with prioritized fixes, timelines, and next steps — then implementation begins as per the plan.

Let's Talk

Let's Connect — Schedule Your Free Session

Book a free session and I'll look at your account together with you — what's working, what's broken, and what it would take to scale it profitably.

30-Minute Free Session

Pick a time that works for you — I'll go through your account with you and map out next steps.

Choose a Time
30 min Free call